A New Year brings new trends in every industry, and the event sector isn’t any different. In fact, it’s a lot more exciting and can spell the difference between an average event experience or an unforgettable one. We like to keep on top of the trends so that we can continue to offer our customers the latest and greatest event furniture hire items to make every event a success. And this year, we’ve already researched some of the country’s biggest and best trends and summed them up for you so you know what event developments will be hot in 2020.
A Larger Consideration For The Environment
The bushfire emergency around the country has shone a spotlight on environmental issues the world is facing and this has been reflected in one of the biggest event trends we are seeing this year – environmentally-conscious planning.
Large-scale events can often mean large-scale carbon footprints, but more and more event planners are realising it doesn’t have to be this way.
There has been a real turn towards conscious environmental planning to ensure the least harm possible to the surrounding event environment.
Event organisers are asking attendees to avoid bringing plastic on-site, while cutting single-use plastics from their equipment. Some are even opting to use plant-based consumables which are biodegradable.
Most event sites these days have recycle bins and more and more are using renewable energy to power their electricity.
Event organisers are also more aware of the environmental impact to animal habitats and local communities in the areas they host the events, and are doing their best to reduce the negative impact events can cause.
We believe this environmental consciousness is a trend that will continue throughout 2020 and it has our complete support.
A Focus On Wellness
Wellness also seems to be a growing trend in the event space. While wellness events, such as yoga retreats and healthy eating workshops are seeing growth, events that aren’t specifically wellness-related are also plugging into healthy elements.
This could mean having breakout rooms in a conference that is designed as a designated rest area, or having space within a large corporate seminar to go and meditate or practise mindfulness.
Event planners are recognising the benefits of giving attendees a space to de-stress and calm their minds, and how this can often lead to a spike in concentration and productivity at a busy event.
Getting Creative With Event Marketing
Out with the old, and in with new, non-traditional marketing in public places. Often named guerrilla marketing, this form of promotion is perfect for event marketing.
A new trend in 2020 is to create excitement around an event by hiring artists to get creative. They might paint a mural in a public space, or perhaps some performers could do an impromptu dance in a train station or shopping centre – all forms of guerrilla marketing.
These marketing stunts are filmed and have the potential to quickly go viral on the internet in a matter of seconds. It can be hard to estimate what kind of success these guerrilla marketing events can have, but often they’re a different way of promoting your event that can truly gain attention and have a big impact on your event’s branding.
What do you think will be some big event trends to watch in 2020?
How Chillizone can help you at your next event
If you’re looking for event furniture hire for your next event, look no further than Chillizone. Whether you’re after some bean bags for a chill-out area in the wellness section, energy-efficient LED light furniture to give your event an extra wow-factor, or planter box hire for a touch of greenery, we can help. Contact us today for more information, and our team will be happy to help.